New York City-based crypto platform Gemini is expanding its operations in Australia. The move includes the appointment of James Logan as head of Australia, formal registration with the Australian Transaction Reports and Analysis Centre ( Austrac ), and the introduction of local banking integrations to make buying and trading crypto faster and easier for local customers. 

“With Australia’s rapidly growing digital asset market, Gemini is doubling down on our Asia-Pacific growth strategy,” says Saad Ahmed, head of APAC at Gemini. “Appointing James as our head of Australia underscores our commitment to building a safe, transparent, and compliant ecosystem for both retail and institutional customers.”

Gemini Intergalactic Australia Pty Ltd, Gemini’s local entity, is officially registered as a digital currency provider with Austrac, the country’s financial intelligence unit and anti-money laundering and counter-terrorism financing regulator. This enables Gemini to offer digital currency exchange services in Australia.

According to Gemini’s Global State of Crypto Report 2025, Australia boasts a 22% crypto adoption rate, which is comparable to that of the United States, highlighting its strong market potential. With Gemini, Australians can now seamlessly use AUD to buy and trade crypto on a Gemini’s global platform, while accessing a wide range of tokens.

Logan will lead the company’s Australian strategy, partnerships, and customer growth. He previously held senior roles at global exchanges Luno and Bitget, where he worked on expanding access to digital assets and strengthening consumer trust. His appointment comes at a pivotal moment for Australia, as retail and institutional adoption of crypto accelerates and demand grows for secure, reputable platforms.

Gemini, founded by Cameron and Tyler Winklevoss in 2014, serves customers in more than 60 countries and has facilitated over US$200 billion in trading volume. The firm’s expansion builds on a series of recent major milestones, including securing a MiCA ( Markets in Crypto Assets ) licence and introducing tokenized stock trading in Europe, launching the Bitcoin Credit Card in the United States, and listing on Nasdaq.