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The Financial Services Development Council ( FSDC ), a Hong Kong-based governmental advisory body, has started a campaign, it says, “to reaffirm Hong Kong’s standing as the world’s pre-eminent international financial centre ( IFC ) for capital facilitation and preservation amid heightened global uncertainties”.
This initiative, the FSDC notes, spotlights the city’s unparalleled institutional strengths – the foundations from which capital can achieve optimal growth trajectories, supported by Hong Kong’s robust institutions.
The campaign, the council points out, highlights Hong Kong’s key advantages:
Employing a bold narrative device, the campaign, the FSDC explains, personifies “Money” as its protagonist – transforming it into a dynamic character that embodies “Capital” in pursuit of growth and seeks out Hong Kong as its ideal home.
The message, the council argues, is clear – Hong Kong isn’t merely a financial centre, but a specialized ecosystem engineered to elevate capital’s highest-functioning state.
The campaign comes at a pivotal moment as Hong Kong reaffirms its leadership as a global financial centre. In the first half of 2025, the city led global initial public offerings, raising approximately US$13.7 billion.
Hong Kong, as well, remains the world’s largest offshore renminbi centre and is projected by Bloomberg Intelligence to surpass Switzerland as the world’s largest cross-border wealth management hub by the end of 2025, managing US$2.9 trillion of cross-border wealth.
“Hong Kong shapes capital flows in ways no other financial centres can,” states Benjamin Hung, the FSDC’s chairman. “For decades, the city has been the world’s premier financial marketplace, where businesses find capital connectivity seamless. We need to convey our distinctive edge globally – in more confident and creative ways. This campaign is our bold affirmation, where Hong Kong plays anchor to the next era of international finance.”
