Singapore’s crypto market is moving from the fringe to mainstream for investors, according to a new report jointly released by MoneyHero and Coinbase Global.

The Pulse of Crypto – Singapore 2025 survey, which polled over 3,500 retail investors and members of the “crypto-curious” public in August, reveals a significant shift in participation and priorities across the city-state’s digital asset landscape.

The headline figure is that 61% of respondents reported holding cryptocurrency, marking a substantial move into mainstream adoption. However, the average portfolio allocation of 6% to 12% suggests investors are still cautiously engaged, rather than fully committed.

Notably, 58% of respondents describe themselves as long-term holders, while only 22% are active traders. It appears a "hold on for dear life" ( HODL ) culture has taken root, reflecting a maturing market that is less swayed by volatility and more inclined towards measured exposure.

As to what drives investors’ choice of crypto exchange, 65% cite trust as the most important factor, ahead of trading fees and interface usability.

In a market marked by hacks and bankruptcies, Singapore’s retail investors appear to prize safety and compliance, underlining the importance of regulated and onshore platforms as the preferred gateway to crypto.

Although information about the digital asset is ubiquitous, education remains a weak spot, with a majority ( 62% ) admitting that their primary source of crypto knowledge is social media. This underscores the accessibility and risks of misinformation in the space.

As Singapore’s crypto investment sector develops further, the report outlines three key areas of focus – education, trust, and growth. This highlights the need for better information, stronger safeguards, and broader access to help the market develop in a stable and responsible way.