Wrise Group has teamed up with The Continental Group, an insurance intermediary and financial services business headquartered in Dubai, as part of its expansion across the United Arab Emirates and the broader Middle East.

The Singapore-based group says the strategic alliance seeks to democratize access to holistic, institutional-grade wealth solutions for a wider, globally mobile mass-affluent and high-net-worth client base in the Middle East.

The UAE has rapidly emerged as one of the world’s most important global wealth hubs, driven by sustained economic growth, strong capital inflows, family-office migration, favourable regulation, and a growing population of affluent individuals.

The region is also witnessing rising demand from entrepreneurs, professionals, and internationally connected families for transparent, cross-border, and technology-enabled wealth solutions – traditionally available only to private banking clients.

By combining Wrise Group’s proprietary digital wealth infrastructure, product capabilities, and institutional investment access with The Continental Group’s market-leading insurance and risk advisory expertise, strong onshore distribution network spanning the Middle East, Europe and Asia, the alliance aims to deliver an integrated suite of solutions across protection, savings, investment-linked products, structured investments, digital assets and holistic wealth planning.

Wrise Group executive chairman Derrick Tan comments: “The Middle East, and the UAE in particular, is emerging as a pivotal hub for global wealth flows. This alliance reinforces WRISE’s role as a bridge between Asian capital, Middle Eastern wealth and global opportunities, and reflects our belief that the future of private banking lies in serving historically underserved clients through transparent, highly personalized and integrated wealth solutions that protect and grow wealth across generations.”